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Saving It.
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58%
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Doing Home Improvements.
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27%
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Going on a shopping spree.
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13%
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Donating It To Charity.
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2%
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The WAVE's History
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The WAVE was born on Valentine's Day, February 14th, 1987. It was not only the beginning of a new radio station; a format was born that day. The press release heralding the launch of this new format concluded with "KTWV, The WAVE is the first station to embrace the best forms of today's music, and provides Southern California with a true radio alternative that satisfies listeners' needs in the car, at work and at home." Well over a decade has passed since that statement was made, and it still holds true.
The WAVE has since grown into a true powerhouse in Southern California radio, maintaining top ratings over the past several years. Even with its mass appeal, the WAVE remains distinctively different from anything else on the radio dial.
The format that the WAVE launched was originally dubbed "New Adult Contemporary" by the industry. However, over the years, after asking our audience what our unique music blend means to them; time and time again, they call our music "Smooth Jazz." Therefore, our "full name" is "Smooth Jazz, 94.7 The WAVE." The music is a sophisticated, yet accessible blend of contemporary instrumental jazz and smooth vocals. Some of the artists you can hear on the station are George Benson, Kenny G, Sade, Luther Vandross, David Sanborn, Phil Collins and a host of others. And... The WAVE's music is firmly focused on new, emerging artists in the contemporary jazz and pop fields.
Our on-air goal is to make people feel good. The music, the presentation by our seasoned staff of air talent, our promotions, community involvement and literally every other element broadcast over the airwaves contributes to that "feel good" concept.
It is a philosophy we carry over to our clients as well. We feel fortunate in being able to turn our passion for music into a viable, successful vehicle for both our listeners and advertisers.
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